THE FUTURE AGENCY
OF TODAY
WELCOME TO THE DEMOCRATIZATION OF ARTIST & BRAND MARKETING SERVICES
Industry Problem
Independent artists, particularly from marginalized backgrounds, struggle to access essential marketing services and technology
Established artists with label or distributor “prioritization” tend to dominate the current landscape
Lack of access to data-driven, direct-to-fan marketing strategies hampers the success of promising artists
BETTER VISION
Better Solution
We aim to democratize artist and brand marketing services, making them accessible to all creators, regardless of background or affiliation
Do Better provides comprehensive and tailored marketing solutions to help creators expand their reach, leverage audience data to make strategic marketing decisions and develop authentic connections with their fans
We love to integrate with forward-thinking
teams, gamers, brands & independent artists
regardless of major label or distributor affiliation
Better
Mission
We thrive on inclusivity and believe in the power of community
To support marginalized and independent creators in achieving their goals
Ensure equal access to creative tools and tech resources needed to thrive in our digital world
Create a vibrant, inclusive global ecosystem celebrating every creators voice
Better
Strategy
We obsess over DSP best practices,
audience demographics, platform analytics
& genre-specific targeting
to create data-driven marketing campaigns
We believe strategy should be authentically tailored to reflect each creators unique style, interests and voice
Leveraging data is kind of our thing...
Better Team
Passionate, empathetic and music-obsessed creative marketing leaders with +20 years of experience across international bands and brands
Our international marketing experts help creators:
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• Monetize content & increase earnings per release
• Expand your audience and attract new fans
• Develop a distinct brand voice
• Foster active communities across platform
• Access new international genre specific markets
Jordyn Reese, Founder
Marco Esposito
Better Services
Brand Marketing & Community Development
Full-service Marketing Plan
Content Calendar & Release Schedule
Creative Content Strategy: Social + Web3 Community Dev
Brand Development
Cross-platform audit: analysis of Metadata optimization, Channel Branding + Monetization Recommendations
Release &
Tour Strategy
Single, Album, Tour & Release Marketing Plan & Strategy
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Release Branding
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Community + Audience Development
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Geo-targeted Advertising
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DSP Marketing & Advertising
DSP Advertising:
Spotify Marquee +
Video/ Audio Advertising
Pandora Advertising
YouTube Advertising: Trueview
YouTube Channel Strategy +
Channel Management
Playlist Pitch Support
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Cross-platform Promotional strategy: Spotify, YouTube, TikTok, Pandora, Deezer, Apple Music, Discord, Patreon
Creative Services
Web design
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Promo banner design
Album + Single Art
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Video Production
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Video Editing
Lyric Videos
Cover Art
Branded Artist Package
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EPK
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NFT design
We do it better, together.
Join us in paving the way for a brighter future where talent and creativity knows no boundaries, and inclusivity thrives as the heartbeat of
the new independent creator era.
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